Kiss of death for Lancia, Alfa Fiat rescue

Posted on 10-01-2014 at 16:07 by ii – 76 Comments”

It is done. Lancia will disappear from the European scene, and is soon only in Italy sold.

That says Fiat-Chrysler CEO Sergio Marchionne in an interview with the Italian newspaper La Repubblica.De Fiat boss said that the sales of Lancia are too small to be viable, at this time, 80 percent of all Lancia’s were sold in Italy.

Also is the range of Lancia considerably reduced: only the Ypsilon will be continued, plus some derivatives. That also means exit Lancia 300C Theme, Flavia, and Voyager. No more rebadging.

Fiat its European focus on Alfa Romeo to lay, after the company Chrysler fully incorporated. Fiat, verlieslijdend as it is, in 2015-2016 back to be profitable, Alpha re-positioned in the market.

There are several locations been working hard on new models and will also Alfa and Fiat never the same engine. Marchionne: “These models will be the perception of the brand change, and a model of excellence.”

Fiat bought Alfa in 1986, but was at present no full new lease of life. The Fiat boss is firmly convinced that Alpha can what Fiat can not: namely, a higher segment reach. Given the previous failed attempts, we have yet to see.

Volkswagen had also pull in a love affair with Alfa, but it just didn’t happen. Marchionne wants Alfa not verpatsen, so it would seem. The boss: “Only in their dreams.”

Fotocredit: steff69 via Autojunk