Lamborghini stores the bid of the Arabs: we stay with VW

Posted on 23-01-2014 at 18:02 by ricardo – 17 Comments”

Who a couple of suitcases with money in Sant’Agata think down throw to Lamborghini S. p.A to buy it is a rude awakening.

Lamborghini was in 1998, in a loss-making period for the brand, fully acquired by VW subsidiary Audi. The Germans brought the brand back again to profitability, and threw the last 10 years, 14.022 Gallardo’s in the world. With the Murciélago and Aventador had and they don’t have much less sales volume, and that SUV in the pipeline will probably be harder to sell than a Gaydar in Sochi.

With an increase sales of 30% in 2012 and the expectation that they 2013 not much worse have concluded it is an interesting partner for investors. In fact, in an interview with Arabian Business, says CEO Stephan Winkelmann that there are regular Arab investors at him, waiting for a share, or the entire tent at once to take over.

Winkelmann added:

“We feel very well inside the Volkswagen Group and this is something which is key for the success. Future markets will be more complex so the group is what is going to make the difference in the future.”

In short, with the global shifts on supercar-purchases (growth in Asia + Russia, decrease in central Europe), according to the German-Italian Lambo-boss better to bring in a large group to sit. No, if you do as a rich Arab, a beautiful brand with an equally beautiful history wants to buy; it seems that Aston Martin still some money can use.