BMW wants drivers to interrupt with ads
Posted on 24-01-2014 at 9:54 by robbie – 30 Comments”
Ads. According to me, everyone hate it, but that keeps BMW not to work on personalized advertising in your car. The Germans call it the “Virtual marketplace of the future” and they are testing it currently in a 7 Series.
BMW Group Research and Technology since 2012 in cooperation with software company SAP to develop a system that drivers while they are on the go to provide offers and services.
On the basis of time, context and location is the system, for example, able to take you to the ‘best’ car park to direct. Or if a petrol station is on your route, an offer for coffee you get a notification. Information from your device to play as you probably had already expected a big role.
“In our vision for a virtual marketplace of the future, the vehicle will provide customers with context-adaptive, preference-based and timely offerings and information relevant to their route.”
Users can set their own preferences and filters set up, and if we understand it correctly, this is an opt-in system that you as a user have to activate it. Therefore, you are not obliged to use it. BMW explains the system as follows:
For example, when the vehicle is approaching the navigation destination a request for parking information is sent to the backend system, which then sends an anonymous query for real-time parking information, including information about availability and fees, to the SAP platform. The BMW-developed system selects the most appropriate parking locations taking into account the user-customised application settings. The in-car app displays these recommendations and allows a location to be selected and the period as a destination in the navigation system.
Whether this system is useful? That will very much depend on the quality of the reports. As a director you have very little sense, in too many unnecessary alerts that you harass. Also, it seems to me not very nice to certain notifications to get because it is paid for.
If you are waiting on advice from BMW about where you should park, refuel or drink coffee?