Arrivedeci! Ferrari no longer strongest brand in the world

Posted on 17-02-2015 at 17:02 by sir_smokalot – 47 Comments”

Even the best horse stumbles sometimes, in this case about a legosteentje.

In the annual ‘strong merkenlijst’ of Brand Finance went to Ferrari from 2013 proud to head, but since at the top of the company with the impeccable tailor-made suit is exchanged for the dingy sweater tumble the Italians from the top: Ferrari need this year with a ninth place.

New captain is Lego, that a boost was given of the feature film about the Danish blokjesmerchandise was made (everything’s a produuuct!), but you also need a Ferrari – additional acid for the Scuderia – energiedrankjesfabrikant Red Bull for himself. Brands like Burberry (popular among Greek potverteerders) and Rolex (popular with old men) passed a Ferrari.

The most valuable brands remained the *drum roll* Apple. You Had not expected, huh? The whole merkenparade all the convenience of a quiet read? Click hierrrr.