Car sales: 2013 worst year since 1969
Posted on 28-06-2013 at 9:55 pm by CasperH – 48 Comments”
It seems to be a great year for the Dutch car market, the latest predictions of the worst year since 1969. Where it is due? Among others, specific incentives from our government. And thanks again, Den Haag.
The year 1969, you know, when the guilder was still of wood and horse-drawn tram still on time drove. In that year, there were 349.588 cars sold and since then, there were never less than 375,000. Still, it seems that this year in the Netherlands not more than 375,000 cars will be sold as predicts AUMACON, an independent marketing intelligence firm that specializes in the automotive sector. Since 1969, I went into the car sales are only three times under the 400,000 pieces; in 1981, 1993 and 2009. Even in the first Oil crisis of 1973 brought the car the 430.000.
Director, Clem Dickmann gives the debt to a number of things: “By the greatly improved quality can the car still have a year longer, so think many consumers – especially if the current car is still relatively young. In addition to that, this year, the consequences of the massive advance sale of business cars in 2012 is making itself felt, causing the effect of the tax incentives, the government is now relatively small.” Short-termism, leave that to The Hague about otherwise. Another problem is that the consumer, according to the CBS up to 10% spending less on durable goods.
And if you think that the misery there ceases to be you have the wrong. Not only there are very few cars were sold, the sold cars are also becoming smaller and cheaper. Where the end of the last century, the D-Segment and later the C-segment is still the most popular were that this year the A-segment. Small cars with small profit margins, therefore, is not good news for the dealerships.
In the first half of this year is expected AUMACON that we have 37% fewer cars have been sold, the expectation for the second half of the year is -unlike that of the Toyota earlier this week – also negative but much less negative than in the first half of the year: -2%. It goes wrong with electric car sales, of which only 550 sold units are expected. Only (plug-in) hybrids know better sell because of some new models (V60, Outlander PHEV) sales getting in motion seems to come. The expectation is that there 36.500 hybrids on number plates be put in 2013 versus 23.850 last year. Hooray for the plug-in Panamera!
Photo credit: Autojunk.nl