In an interview with CNET at CES 2016, which runs from 6 to 9 January in Las Vegas, Rick Osterloh (Rick Osterloh) the chief operating officer of Motorola, told interesting details about the fate of the brand.
Reportedly, Lenovo is going to gradually remove from the product the brand and focus on the Motorola brand Moto. Instead Motorola will be used “Moto by Lenovo”, also saved the logo in the form of a specific letter “M”. From a corporate point of view, Motorola will continue its life as a Department of the Chinese giant.
Recall, Lenovo completed the acquisition of a division of Motorola Mobility from Google in October last year. The transaction value was approximately $ 2,91 billion, including cash on 660 million dollars and newly issued shares of Lenovo for a total amount of 750 million dollars.