Every year I eagerly awaited conferences of the Japanese Corporation Sony in the framework of various exhibitions. Not only because I am an avid gamer and long for the news about the PlayStation family of consoles and new video games, but because Sony is one of the few companies that creates unique gadgets electronics and the elegant home of the highest quality. Did the Japanese to surprise us this year at CES 2016? Now I’ll tell you everything.
President Kazuo Hirai took the stage and gave an inspiring speech about CES 2016, new technologies and major components of the Sony business, where creativity, freedom of thinking, as well as the home space without boundary boxes and the extra wires. Behind the President of Sony on a panoramic screen showing the best photos of the year taken with the cameras produced by the Japanese company. I was much amused by the fact that KAZ Hirai doesn’t hesitate to laugh at yourself and jokes his biggest fan, leading to a fake Twitter account of the President of Sony. This enthusiast is so witty that even the Hirai enjoy reading his tweets.
Kazuo Hirai has shared with the audience his joy about the success of PlayStation 4. Console for nothing but Christmas has sold 5.7 million boxes. Also for the holidays has sold more than 35 million games. All in all, the world sold more than 35 million PS4 and more than 180 million games for this console. Let me remind you that before Hirai was President of Sony, he has long led the gaming division of the company, so the PlayStation brand especially dear to him.
Went up to the stage Mike Fasulo — President of Sony Electronics. He has introduced a new 4K camera at “an affordable price”, which for some reason refused to announce, saying that all the time. One of the features of the new camera is its ability to shoot high-quality video even in dim candlelight. The microphone records sound from five directions that will allow you to shoot video with sound as realistic as possible.
Was invited to the stage Glenn Gaynor – President of the film Studio Sony Screen Gems. He demonstrated several high-quality photos that were taken during his journeys with family in the countries of the world. Of course, all images were taken with a new Sony camera, and some in the extreme low – light conditions.
It was the turn of a format Hi-Res Audio, which is actively promoted by a Japanese company in recent times. The public submitted under the brand name h.ear is a line of Hi-Res Audio products, including wireless speakers colorful (h.ear go) and headphone (h.ear in). Was also shown a turntable PS-HX500. It can be connected to your audio system and computer with which you can digitize your collection of vinyl records. Expansion of the range received and the range of products Extra Bass. Let me remind you that this speakers and headphones, able to deliver incredibly deep bass.
A new company philosophy called Life Space UX, a new reminder. Sony is striving to bring technology in our home, typing them as harmoniously as possible into the living space. This is facilitated by the projectors, even in a small room to give the wall a huge picture of high quality. Also, we have shown already previously announced the lamp column and a novelty – a tiny projector that projects a picture on the wall or on the table. Most of these products will go on sale in the U.S. this summer.
Then Glenn Gaynor talked a bit about new television sets. 4K HDR technology will make the quality of 4K pictures are incredibly clear and realistic. A new graphics interface for television has become even more simple and straightforward. It now supports 40 world languages, which will make Sony equipment even more affordable for users. Backlight technology Master Drive can display deep black color and make the dark areas of the image are the most detailed and realistic. Sony also announced the Ultra service, with which to buy and rent 4K movies and TV shows directly from the menu of Sony TVs running Android.
The Sony conference came to an end. Reluctantly I have to admit, but this year the presentation was very lengthy and boring. A huge number of lengthy conversations on the topic, too few words about new technologies and demonstrations of new products. Could safely cut the show from 60 minutes to 10 minutes, throwing him incredibly boring monologues leading, forcing the audience to yawn. Fans of the company with a sinking heart, waiting for the announcement of the release date of the PlayStation VR headset, as well as the announcement of the official price tag on this gadget, but the miracle did not happen. Alas, gentlemen. Well, have to wait for the Game Developers Conference, which will take place in March 2016.