Company Yandex shared the statistics of search queries in the new year’s eve. In particular, experts have compared the search queries for the 31 December 2014 with requests on other days of the year.
Naturally, a user’s search activity is reduced in the New year’s eve — 25% less than average on weekends and 35% less compared to weekdays. Five minutes to midnight the number of requests falls cutting and to 00:40 is restored. As noted by Andrew Sebrant, Director of marketing services company, midnight actually looks like the accident on the network.
Christmas theme queries too specific — every sixth request is in some way linked with the festival. Users request greetings, recipes, horoscopes, and also Christmas movies. Grows and the number of common entertainment and leisure-related requests, especially popular TV shows, and music.