The story behind the Mercedes-marktplaatsadvertentie

Posted on 21-01-2015 at 10:16 by sir_smokalot – 33 Comments”

Oh Lord, won't you buy me...
Last week, we came across a very fun car ad, shared this, and promptly went viral as a malle. We were curious about the story behind this, and contacted the seller.

What an original promotional text combined with media attention already can not do: the ad for an old C-Class diesel scored almost 700,000 views on marketplace, and also our pageviewteller went loco. We will definitely stay again in our eindejaarslijstje with best read articles.

You can feel that the status very quickly was changed to ‘reserved’. There we had to know all the fine. We give the word to bikers Mercedes220CDI:

The C is from my best friend. I have the story from his ‘name’ and feeling written. Reason: to make a long story short, I sold my C-class (petrol) to his father, his father sold his C-class (diesel) at my size (who would soon need a car in order to be able to Belgium). As a way of ‘small effort’ I gave to I his current C-class on the internet would convert for the sale. Since he is economically no giant value more had I asked or I m’n swing should go. He said “fine”, but stressed, however, that the story is “for real”.

I need you not to tell that a text writing for someone else’s car a lot easier than write a text about yourself. In addition, I that car, just as long know if they, (I am him even being get). All the nice and less nice events and experiences I have from the start been given and that helped.

About nice events by the way: A special and, for me, a unique event was the milestone. Yep… ‘How interesting can it be’ you might think… Yet I have this as a kind of ‘honour’ experience and I suspect that I personally do not have a time in my life go. I am my mattie here very grateful for that.

But well, that is at the side. Back to the bizarre twist! I put the story on ebay, without the to have it checked and within a minute there were two bids in the mailbox. I sent a screenshot to my size with the text, “That guy can’t even have read it. But well, the offer in that mail was already twice as high as what we expect that he would bring. That was already at least ‘particular’ call, not knowing what was going to happen… “we’ll even let you drink” I asked to my size. “Fine,” he said. “By the way, of the value above € 1.000,- we are going to have some fun”, he added.

All fairly smoothly was the amount of views of the ad above the average of the marketplace. I got some customers on the floor for a new project, so from a pm or 12.00, I have not looked back since. Until the moment that my size around 22: 00, the next one said “Dude, does this count on the ad? It says that there are about 4,500 views have been”. We decided that it is likely to be a mistake.

But when I opened the morning’s mailbox. I zuchte deep, because there are more than 30 marketplace-mails in the inbox were. I thought it was going to “ATTACK!” mails, but after I had opened turned out to be a reaction, “Dude, brilliant ad. That’s all” did it. At one point, I noticed that in one of the mails the number of views was mentioned. Was at that time more than 9,000… I called my buddy to tell that it was not a mistake, and that the advertisement on Autoblog was shared.

For an hour or 21.00 decided my size to accept a bid. There were higher, but he was convinced that the car really is not worth more than this amount. The one who had commanded multiple times, so it went to someone who quite clearly wanted to have. We wanted the ad to leave to see if we find the magical 20.000 views would save…

Anyway, you guessed it, the next day was the los. I don’t know where it exactly came from, but at 15.30 I sent “Ahem… I think we even 100,000 today to go and save”. It was really not to keep and for an hour or 23.00 was the counter even more than 275.000 views.

Also the mails in the mailbox were literally not to keep. A container with fun messages, bids, questions, tips and ideas! We all have them one-for-one answered. In three days time, more than 200 of this kind of mails.

At one point even sent a so-called marketing man Mercedes-Benz in his wallet had been that they like to use the opportunity wanted to make. There we have yesterday on the phone hung. He is still ‘something to know’. Not much later I got you your fun mail for a sequel.

Sorry, I’m not so short of fabric, so I’m going to complete it. The counter is on was 640 000 as we speak. More than 200 mails. Bids of more than 10 times the current economic value. It was really a bi-f*cking-zar weekend for us. We could both conclude that it is unfortunate that he goes away (if the buyer comes days of course), but that you have no better way of saying goodbye can take of such a vehicle. We want to thank everybody for the nice messages!

There are also people with no life who is very angry to the text, such as ‘Tom‘. But sporty as they are, have the sellers also Tom a replytje sent. Boxing.