Aston Martin turns solid loss, how to continue?

Posted on 16-10-2015 at 16:58 by mauritsh – 28 Comments”

The British already run four years in a row in loss, but as a result of last year’s figures, we are curious whether the auditor’s life is still a bit down.

With over 105 million euro was the loss that Aston Martin last year, there was a tripling of the red figures in 2013. That’s indeed no reason for the flag to hang out and the champoepel to uncork. How is it that the British brand is so deep in the shit?

In the first place decreased the sell -mainly due to a deteriorating Chinese market of 4,200 units in 2013 to 3.661 units in 2014. In addition, they had virtually all cars built from 2007 are recalled due to a quarrel with Chinese troepjes accidentally in the expensive cars had arrived. Last but not least: there is heavy investment in the upcoming DBX, an electric crossover/SUV.

With the also upcoming DB11 in mind, we ask ourselves, or Aston Martin enough irons in the fire to within a short time, the sheep in the dry. Maybe it is a better idea to brand values and heritage overboard to throw and just a semi-volume SUV to go to build à la Bentley Bentayga. With the earned money can be fun and even hardcore sports cars are built, such as that hitsige V12 Vantage GT3 GT12. Can weird exercises like that devil’s own hand, Cygnet now beautiful be omitted.

Photo: the also hitsige Aston Martin DB10