So think Volvo its German competitors to be able to defeat

Posted on 12-06-2015 at 17:03 by JordyS – 72 Comments”

Volvo has a new weapon in the battle against BMW, Audi and Mercedes: buttons. The Swedes have all the bells and whistles in the dashboard of your car namely more than enough and want things a lot clearer.

Volvo boss Hakan Samuelsson punctual during the Automotive News Europe Congress that two recent models of German origin have respectively 55 and 37 buttons. We have, in this case over the buttons for your radio to operate, you chair to be adjusted, the air conditioning and the navigation. Volvo wants to especially keep it simple and made it known that the new Volvo XC90 to operate with only 8 buttons.

We count there really is a little more on the photo above, but obviously Volvo is only 8 a useful feature given, and the rest is superfluous. Add the fact that 9 of the 10 features are hidden in a touchscreen menu, and you wonder whether you are as well off with less physical buttons.

“Nobody wants to be in the dark to find the buttons you need,” says Samuelsson. “We do not participate in this development and keep it rather simple. If we do it in an original way, will more drivers choose us. No one wants to drive a car that looks like that of the neighbor. In addition, we focus not on power, but we hope that people will one Volvo drive because they want something to contribute to their family and the environment.”