Brand stores: because only cars not enough

Posted on 13-11-2014 at 14:20 by sir_smokalot – 35 Comments”

In the past, when the golden even of wood, if you bought your car at the dealer, your clothes at C&A, and your pens at the HEMA. Today, this is no more evident because Jan and alleman is suddenly on the lifestyle tour with hip brand stores and such.

It started with the MINI, and that we understand. The BMW subsidiary is establishing itself strongly as a lifestyle brand, so its brand stores is logical. Also Tesla is a Store inherent in the marketing concept (that is, in the US, with its ‘supervrije market ” is still vehemently opposed by dealers and their political cronies, but that aside).

The trick, however, was borrowed, and now we have suddenly brand stores of Opel and, yes, Mazda in september in Amsterdam, a branch founded. In 2013 opened there already a Mazda store in Leiden.

Also opened this week in London, the first Bugatti store doors: without cars, but with a lot of fashion, and is the first BMW Store in the world in Brussels (see headshots).

Now do surf a lot for your brand image: many brands have some irons in the fire. The Porsche Design Group is a fully owned subsidiary of Porsche AG, everyone knows the pepermolens of Peugeot, and then there is even a car brand that simply everywhere, where it can be name on paste (we mention no names). In addition to branding at the same time, a nice pocket money, but this should not be overestimated. The really substantial neveninkomsten for autoconcerns of private banking and lease activities.

To yet again underline that the world no longer let you recompose in a simple box we call a press release from Porsche that today in our mailbox fell, with the title “Germans prefer to buy clothing in-store rather than online“. Exactly the information you want to receive as autoblogger *cough*.

The question that this explosion of lifestyleconcepten lingers is: “must every manufacturer now in the lifestylegebeuren jump, or caution?’ I tend to express themselves more towards the latter, because no one is waiting on a Dacia Store full of accordions and werkschuwe klaplopers that only ‘lalallalala money! ” might say. Or a GTI-store, where you only caps you can buy, but a cross-street to name a few.

Or do you understand something in the link between the car and your personal life? A commercial/branding-concept that you would like, but that is not there. Shoot touch in the comments.