The annual September conference Apple looking forward to all of the fans of the company from dozens of countries. She has long been transformed from just a presentation to show. In the prestigious “show of the technological mode”, when shown from the stage the gadgets in the same moment become the object of desire of millions of people. Whether leaks and rumors true? Whether Tim cook and his team to surprise us all or the new iPhone will be just another good smartphone? The intrigue until the last moment remained serious.
Presentation began with a video of the famous song All You Need is Love.
It was followed by touching the insert, accompanied by the voice of the founder of Apple. This is the first conference, which takes place in theatre of a name of Steve jobs. On the scene, Tim cook and a trembling voice said how much it meant for him a wonderful friend and colleague. Steve was a genius, he was able to reveal the talent in each of their employees. In spite of the bad character of the head of Apple, he managed to create a whole new technological culture. And Tim cook are grateful to the jobs.
Tim told the audience about what a great work has been done to the new Apple campus was able to be realized. Its roof completely covered with solar panels, making huge building powered solely from renewable green energy.
On the stage stood Angela Ahrendts of Apple’s Retail division. She said that the company’s stores are of great value. That is why they will all be converted to become more comfortable and welcoming. In future stores (though it will not be quite stores and Town Squares) the visitors will have the opportunity to become spectators of musical concerts, participate in master classes on photography and art, and much, much more.
Enough about the stores. The time has come to talk about gadgets and software. For the sake of all of us here today. The first thing Tim cook decided to pay attention to the Apple Watch. Last year, Apple sales have grown 50% and now this “clock number one” in the world. In terms of sales they surpassed even Rolex. 97% of customers satisfied with the hours gadget that is an excellent result. On this occasion, the audience saw another inspiring video, one of the many heroes who was a swimmer disabled from Russia.
On the stage stood Jeff Williams. He began his story about the many improvements the operating system, watch OS. It was a much improved application for heartbeat. Now the user will see the heart rate during activity and during rest. From now on, the watch will even be able to identify the arrhythmia if you have one. Together with Stanford University Apple starts the study of the heart among users hours to participate in where you will be able to attend. New features will be available to all owners of hours with the release of the new operating system on September 19.
We represent a new generation of Apple Watch. Not surprisingly, the watch was subtitled Series 3. Of course, they’re embedded with cellular communications. Now you no longer need a smartphone to use full range of smart functions and call your friends. Externally, the watch is virtually indistinguishable from the previous model. Is that clock crown acquired a red core.
But inside the Apple Watch pose a lot of innovations. Dual-core processor (up to 70% faster than the previous one) will allow Siri to work on the clock. Wi-Fi will run 58% faster. Instead of creating an antenna for the watch, Apple has turned into the antenna the screen. There is also a new built-brand new altimeter. The watch will be fully compatible with the Apple Music service, so you can enjoy your music library will be possible now without a smartphone at hand.
Directly in front of an audience Jeff called from their hours to another employee of the company, which at that moment was swimming in the surf. The sound was not that very great. But the mere prospect that the clock will finally be able to act as a quite good smartphone, impresses. Because you will be able to talk to the person, not bringing hands to ears and not using a headset. And to spit that the Chinese long ago learned how to embed a phone into a watch. Call smart watch Apple is much more prestigious.
New Apple Watch will be available in several colors, including a few new and complete with a variety of straps. Of course, you can buy an expensive watch in the ceramic case. And this time ceramic watch will release not only in white, but in dark gray color.
The cost of the watch will start from $ 399, and in sale they will appear starting September 22. Of course, in Russia you can buy them will be much later. Most likely, by the end of this year.
What’s next? And then Apple TV. I think that the rumors about 4K and HDR already heard almost everything. Well, they were true. Apple TV 4K – so-called new model set-top boxes, the company from Cupertino. On the stage stood eddy cue.
The new console supports the very latest HDR standard, which will allow to display the maximum juicy and vivid colors, allowing the audience to get maximum enjoyment from watching movies and television shows. Interface 4K will become clearer and brighter. As a demonstration, the audience was shown an excerpt from the new film about spider-Man.
In the heart of the Apple TV is a processor A10X, which, of course, many times more powerful that was the basis of the previous model consoles. The movies in 4K will be sold in the store at the same price as conventional. And absolutely free you can download HDR 4K versions of movies that are already in your video library.
On the stage stood Genova Chen, a famous video game developer who gave the world the cult game fl0w, Journey, fl0wer, and others. He presented his new Sky. It will work on Apple TV thanks to a complete control panel. The game, of course, will also work on devices running iOS and will be released at the end of the year.
Apple TV 4K will be released at the end of 2017, but pre-orders can be place starting from September 15. Price: 32 GB $ 149, 32GB $ 179, 64GB — $ 199. Such cases.
Now the iPhone. Well, let’s go! Ready? Drumroll… the New Apple smartphone is the iPhone 8. And from a distance it… similar to the previous model. But there is a caveat. It is made of “aerospace grade aluminum”, is covered by seven layers of paint protected against water and dust, and will be traditionally produced in versions 8 and 8 Plus with a screen diagonal of 4.7 and 5.5 inches.
Inside the iPhone 8 new processor — A11 Bionic. Six cores, 64-bit design, two conventional and four high-performance cores. Again, the leak did not lie. The chip is 70% more powerful predecessor and for the first time offers us a GPU made by Apple and not a third-party company (we told you about not so long ago).
The processor for the first time will self-deliver your pics from the noise if you like to take pictures in low-light conditions. Normal iPhone 8 will be equipped with 12-megapixel camera with improved aperture and optical stabilization, with a new sensor, improved pixel and the new color filter. iPhone 8 Plus will be equipped with dual camera with aperture of f/1.8 and f/2.8. Portrait mode set.
Video recording is also improved. You can now shoot video in 4K with 60 frames per second or 1080p with 240 frames per second.
It seems that Apple is seriously interested in augmented reality. New smartphones with the new chip will be able to scan and recognize the reality and to impose on her realistic graphics of video games and applications. Updated gyro and accelerometer allows you to accurately transfer your movements onto the screen. Just hover your phone’s camera to the sky, and he recognizes the name of the constellations. Yes, that’s so accurate.
The developer of Studio Directive Games unveiled a new game for augmented reality The Machines, which will be released exclusively for Apple devices.
New smartphones will get the format when LTE Advanced, BlueTooth 5.0 and wireless charging Qi-standard. You waited so long. Admit it. Wireless chargers will produce not only Apple, but also third-party company under license. For Example, The Belkin.
The iPhone 8 starts from $ 699. iPhone 8 Plus with 799$. Pre-orders can be made starting 15 September, and the sales of smartphones will be September 22. iOS 11 will be available on September 19.
Here you have the long-awaited phrase of Steve jobs: ONE MORE THING. Another smartphone! Leakage will not disappoint. We are with you before the conference knew what will be discussed. Really? iPhone X.
Solid screen that we saw in all prerendered and stolen from the factories layouts, turned out to be true.
Glass and metal of surgical quality. Water and dust proof housing. Colors Space Gray and Silver.
New Retina display with a pixel density of 458 ppi (!!!). The screen diagonal of 5.8 inches and a resolution of 2436 on 1125 pixels. HDR10, Dolby Vision, True Tone, 3D Touch and other fashionable technology.
Siri is now invoked by pressing the side button, because the front is no more.
Face ID — smartphone now rasplachivaetsya just because you look at it. The smartphone has been added some new sensors that will to clearly recognize your face even in complete darkness.
For facial recognition to be used by a neural network. Don’t forget the word Bionic in the title of the updated processor. The neural network is able to carry 600 billion operations per second. And that she will be responsible for facial recognition user the iPhone X. And the system recognizes you, even if you wear a hat, glasses, change hairstyle, shave, do plastic surgery and so on. But if you’re worried about security with your 2D photo, the smartphone will not open. And the chance that someone else’s appearance will coincide with your equal to 1 in 1,000,000. Well.
Another leak was confirmed. Animated your expressions Emoji, called Animoji.
Craig Federighi tried to unlock the phone by face, but it didn’t work out. The smartphone has forced him to enter a PIN. A good sign. At least now we know that this is not staged, and the present test device. And the phrase “that’s easy” sounds in the background of this small failure is extremely funny.
Now you can apply an animated mask on your face in real time. At least in the app Snapchat.
I must say that the new animated Emoji really look wonderful and very funny. Especially if you animeready a piece of shit.
iPhone X is equipped with two 12-megapixel cameras with aperture of f1. 8 and 2.4. Dual stabilization. A new color filter. Advanced pixels. Increased and faster sensors.
Now selfies will look even cooler. Portrait mode portrait flash built into the iPhone X.
New Bionic A11 processor used in the iPhone X at full capacity. This smartphone will work for 2 hours longer than the iPhone 7. Wireless charging comes in the kit.
With the new wireless charging Air Power can charge not only iPhone, but also Apple Watch Series 3 headphones and Ear Pods.
Johnny Ive in your corporate video talked about the benefits of the new flagship of the company. Please note that the smartphone is not called “IPhone X” and “IPhone Ten”. Exactly “ten”. Just because ten years ago Steve jobs presented the first iPhone. The anniversary model.
The smartphone will come with internal memory of 64 GB and 256 GB. The cost starts from $ 999. Selling iPhone X will arrive on 3 November, but pre-order it will be starting from October 27.
Old smartphones a bit cheaper.
Ended the presentation with the following words of Steve jobs: “One of the ways through which people could Express their attitude to the world, to do something wonderful for other people.”
The results of the conference Apple: new iPhone not only
Sergey Grey