Lapo Elkann is the way to Ferrari, starts own tuningshop
Posted on 05-07-2015 at 14:16 by ricardo – 28 Comments”
Your car dress up by jetsetkoning and Fiat heir Lapo itself, it can now.
It is generally known that the Ferrari-eccentric and grandson of the industrial power Gianni Agnelli big fan of auto-personalization. He replaced years ago, the seats of his Ferrari 599 ever by jeans, left his Jeep as well as 458 Italia in a camouflagetint stitches, and stood at the base of Ferrari Trailor Made. The personalization where Ferrari customers with all their needs.
Meanwhile, it began Lapo his wings outside of the family to save (his brother John Elkann is chairman of Fiat-Chrysler, fyi) and founder of Italia Independent out of the ground. A now publicly traded brand of spectacles. His next step, however, is something in the automotive industry. Lapo, who is a massive petrolhead claims to be, is to tune cars, excuse me, to personalize. Does it just, between the modellengraaien by.
In an interview with Forbes (planning to read!) gives Lapo, he is left at Ferrari Tailor Made because he is there too little control:
“I’ve helped Ferrari to create the process of tailoring and the one-offs, but the reality is, in a big family company, you don’t always get to do what you want. There are other people in those positions. With the great respect that I have for the Agnelli family and for the Elkann family, I created Lapo, and this is Lapo’s world. It’s not an Elkann or an Agnelli world.”
His new project is called Garage Italia customs, and is bestierd from Milan, where also his brillentoko is located. He describes it as a place where hipsters designers with very specific wishes of clients to get started go to unique cars to create, with the help of wraps and paint. Interiors are, of course, with other materials. Some examples are shown in this video, in which an extraordinarily successful Maserati with pinstripes passes. Actually, it is just Ferrari Tailor Made, but also for non-ferraris.
Incidentally, does Garage Italia customs, so far, primarily cars, from the Fiat-Chrysler group. Yesterday, they presented the following Jeep Renegade with elektrieke guitars as a theme, in honor of the Montreux Jazz Festival. We have such a suspect Garage Italia customs is a big name is going to be. Of course, Lapo and his fame can without a lot of effort to great heights, but because the current wrapgame what style can use this is a gap in the market.
Gallery: Jeep Renegade Garage Italia Customs
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