Hyundai-offensive: 22 new models in Europe in 2017

Posted on 10-09-2013 at 8:28 by sir_smokalot – 7 Comments”

Hyundai shoot through the challenging market deficit in its previously set targets for Europe. The solution: a whole battery of new models.

It was the Koreans in the last few years for the wind in Europe: with double growth rates troefden them ahead of the competition, and picked them valuable market share. But the best is now off, and sister, Kia, is in any case in the Netherlands a lot bigger, especially thanks to the Picanto. Time for a new impetus.

Under the heading of Product Momentum 2017 is Hyundai a lot of refresh in the hunt for a European market share of 5%. This was a target for 2016, but that is pushed back towards the end of the decade. Last year, the market share of 3.4 %.

Most of the 22 models will be replacements for existing models, such as the new i10 (Hyundai’s version of the aforementioned Picanto) that the brand is currently in Frankfurt presents.

The majority of the buyers is relatively new for Hyundai, they got the past few years about a different brand. With the rejuvenate in its range, try the Korean manufacturer this customer loyalty.