Premium gambling on ‘tree’ Brazilian car market

Posted on 02-10-2013 at 16:23 by sir_smokalot – 8 Comments”

The U.S. is fairly saturated, in Europe we need in the coming years, no miracles to expect, China flattens somewhat, and India has currently difficult. This is why Audi and Mercedes their arrows on Brazil, where by 2017, a tripling of their sales are looking to achieve.

Of the BRIC countries is currently as explicitly to Brazil looked. The country has a growing wealthy middle class, and those people can all be so statusrijke Mercedes or Audi, according to the philosophy of the Germans.

The car market an-sich is, with 4.3 million sales already, the three largest in the world, but it was especially the Volkswagen Gols and the Fiats (of 800,000 sales per year for a Fiat) that the service part on of the babes stuffed car shows and beyond.

The luxury market will, by 2017, under favourable conditions, about 100,000 cars include, a tripling of the current size, but still relatively small in comparison with, for example, China, where Audi only all of the 400,000 cars sold. Nevertheless, the German Three mutually hard to fight for a large piece of the Brazilian pie to claim.

As both Audi, Mercedes as BMW in Brazil produce (that saves import duties): Mercedes is building a factory that the C-Class and GLA, Audi’s factory, take the A3 and Q3, and BMW has not yet specified what are there in South America built. (via Automotive News)

Admittedly, it’s not the extended E-Classes and 5 Series, such as those with megamarge in China the dealer event, but emerging markets you have to cherish, especially now. And who knows, there is also some stretch in the replacement market, with all the temperamental women, and bumbling rich guys…

Photo: the R8 Spyder in Brazil, from this video.