But The Company Still Ranks # 1: The Canalys report showed that for the first time in history, it showed clear signs of slowing growth in the wireless headphone market. Another company, on the other hand, began to gain popularity points. Buy Apple Earbuds Less “People Buy Apple Earbuds Less Frequently />
AirPods shipments fell 25.7% to 15 million units in Q2 2021. At the same time, Apple retains its leadership in the TWS category. But the drop in AirPods shipments meant that the Cupertino-based company’s market share fell below 30%.
Despite ups and downs, analysts say Apple's key advantage is clear – it has a user ecosystem. The release of new AirPods in the second half of the year will once again support the company's business.
Xiaomi is the second largest TWS market, while Samsung is third. The latter company showed a 40.5% increase in shipments.