Marketing nonsense. How to cheat manufacturers of teapots

Kettle with variable temperature control – “the perfect temperature for brewing tea”

The range of almost every manufacturer dummies has one or more models with temperature control, which is useful for the “correct” brewing different varieties of tea. It is doubtful that we have so many gourmets and connoisseurs of the intricacies of brewing tea, how many kettles sold in stores.

Регулировка температуры - для гурманов и родителей младенцев
Temperature adjustment – for foodies and parents of babies

What’s wrong with temperature?

Few people know that almost any statement to such devices allows a deviation of 5° C, the water will be heated, for example, to 80 °C, as you intended, and made, and up to 76 or 83° C. May not be so important, but how you can talk about the ideal temperature and to evaluate kettle with temperature control two to three times more expensive than an ordinary kettle? If the step is 5° C, you can get water of the same temperature, selecting 80 and 75° C.

Is there any advantages?

There are. First, the choice of water temperature, these models provide – though not quite such, which they say, without the same precise accuracy, which “is so important when brewing fine teas”. Secondly, almost all of these dummies know how to keep warm, that is some time (from 30 minutes to 4 hours, depending on the model) kettle heats water and works, in fact, the thermo pot. True, he pretty much eats electricity, but for convenience many are willing to pay: for example, during a family Breakfast or tea you will always have hot water. Third, if the model has a regime of 40° C, it is used to prepare infant formula.

Kettle with remote control: smart, but not very

Alas, in the form in which now there are these models, they are simply naked marketing seeking to impose on us fashion chip.

What’s wrong with remote control

First of all, the remote control function is needed for remote connection – for example, you return from a walk and want to your coming the water is boiling, or lie on the couch in the other room (I work at a computer) and want to not getting up and making no unnecessary movements to boiling water in a few minutes. This is all done through a smartphone app – easy? Really, only if you are sure that the kettle has water. Existing mobile applications do not show that there is no water. Yes, of course, there is a system disconnect with the “dry boiling”, and the producers think this is enough. But to risk dealing with a heating device of high power is not desirable.

Чайник с удаленным управлением
Kettle with a remote control

In addition, directly from your smartphone, you can control the kettle from another room, but not from a distance. If you want to turn on the kettle, being on the street, at home, in direct contact with the kettle must be another device that is used as a “bridge” — a smartphone or tablet with a special application that communicates with household appliances (particularly the kettle) via Bluetooth (so, in particular, is the case with the kettle Redmond SkyKettle). Alternative– kettle iKettle is on sale in Russia to find find.

Is there any advantages

Yes – if you are sure that the water in the kettle is always there. In addition, “smart” models have many other functions: temperature control, maintenance of heat, or, for example, tying enable to the alarm (but this raises the same question: what if there is no water, because the night woke up some thirsty and drank all of it?). While in the market are very few kettles with a remote control – it is obvious that the idea of “damp”.

“Tea, which he brews”

Such a device can heat water to the desired temperature and brewing tea, which is poured in a strainer – it descends and then rises. There are several modes of time and temperature of brewing which affects the strength of the drink.

What’s wrong with the function of making tea

First, the price. The company Bork first presented glass teapot with stainless steel strainer inside, found him a mad price – about 15,000 rubles. Now this model is from 16 to 26 thousand, and with gold plating on the bottom of the hull – almost 40 thousand. Kettle observes temperature (with reservations, the error has not been canceled) and the steeping time recommended for black, green or white teas. In memory of the device you can enter your own recipes and preferences. There is a delayed start function to the same claims that the dummies with a remote control in case the water from the kettle to drink? Yes, and for welding unwholesome to lie and wait in the wings not in the package, and in the open air the strainer – the aroma is lost. In addition, the kettle can maintain the temperature of the water. Simpler cost models without delayed start and programming, but also are cheaper.

Secondly, this kettle is elementary dirty inside brew! It always have to wash, otherwise he receives untidy. To do this is inconvenient because the bulb fixed, but this appliance and if care is necessary to observe every precaution.

BORK K810, который сам заваривает чай
BORK K810, which he brews tea

Thirdly, well, if everyone loves one kind of tea. But if different? Peter black, Mary white, Mike green? Then you just need hot water. Take out the strainer, gray water and wondering why I bought this spaceship.

Is there any advantages

Yes, if you treat the kettle for 15000-40000 rubles as to the status of things. Well, this is IPhone among dummies. You can impress your friends. Well, for fans of this “technology” brewing reveal the secret: these kettles are not only in the range of Bork, but from other manufacturers – and they are cheaper, for example, Ariete Lipton with removable infuser unit and Kitfort KT-601. The first awkward in shape, wide at the bottom and narrow at the top to wash it is impossible, but the second is excellent, at the time of this writing it sold out in all Moscow shops, but the manufacturer says that after the New year, the model will appear in an updated form. A few years ago sold a model Tefal Perfect Tea BJ700D and Binatone GK-1770 unit for brewing, but now they are almost impossible to find on sale. The conclusion is this: people function like and have the chance to buy the appliance with the brewing unit at a low price.

Kitfort КТ-601 тоже сам заваривает чай раз в пять дешевле
Kitfort CT-601, he also brews five times cheaper

There is another interesting model – Princess 236007: induction kettle with a removable glass pot and infuser unit, which can be washed in the dishwasher. This model is about 9000 rubles – too expensive, but at least she has a comfortable design and low energy consumption due to the induction heating element.

Princess 236007 не только заваривает чай, но и легко моется
Princess 236007 not only brews, but also easy to clean

Tea “from the natural material that preserves the useful properties of water”

We are talking about ceramics: models of it a few years ago in Vogue and not yet happened – for all its faults. Their popularity rests solely on marketing gimmicks.

What’s wrong with ceramic teapots

It’s amazing, but ceramics “PR” as if it is at least a silver. And “does not affect the taste of water”, and “preserves the natural properties of water”, and “environmentally friendly material”, etc. etc. it is in the ceramic teapots compare somehow… aluminum and even copper kettles, the main drawback which is not a complete inertness of the materials, there’s a possibility that the water in the kettle “enriched” with something unnecessary. Let’s face it. How long have you seen aluminum kettle? I – in the eighties of the last century in the camp, but not in our time. That is, the comparison is incorrect.

Медный чайник из далекого прошлого. Тоже натуральный природный материал.
Copper kettle from the distant past. Also natural material.

Ceramic is an inert material, i.e. not reacts with water in any contact. Exactly the same can be said about stainless steel 18/10 marking, thermoplastic, tempered glass. No “natural” advantages of ceramics no. In addition, marketers “forget” about the fact that the ceramic body has a place of connection – bonding with the bottom, the very bottom stainless steel, zakryvaya heating element silicone gasket (often the silicone is the cause of the smell from the new kettle). About the natural properties of water which keeps the ceramic, but apparently, somewhere to get stainless steel and glass, even speak not want to. Fluidity, transparency, lack of taste and smell will remain with her, and two atoms of hydrogen and one of oxygen is also not going anywhere. What are the natural properties of water?

Керамика - хороша уютом, а не природным материалом
Ceramics – good comfort, but not a natural material

Ceramic models have many disadvantages, which I prefer not to tell consumers. Most ceramic teapots low power, so they long to boil water: 1200 ml boil for 6-8 minutes (the remote control is not prevented!). The volume models small — 1-1,2 liters — rarely more. The water level indicator in the ceramic models no, and it’s very uncomfortable. And, of course, ceramic teapots require careful handling: one cleavage – and, do not use! Covers such models as a rule are not equipped with fixtures and mechanisms, therefore, can be broken or lost.

Is there any advantages

Yes, but not those that we try to instill. Ceramic teapots quieter than plastic, steel and glass. The water in the ceramic housing remains hot for longer, and ceramic models can be very cozy and nice in appearance. Sometimes the set includes cups.

All kettles do it

“Wireless connection”, “turning the case on the stand at 360 °C concealed heating element, cord storage in stand, protection from the inclusion without water”, “comfortable for both right-handed and left-handed”, “built-in filter scale” — all this is the norm for modern models, nothing new or unusual. You should not consider any of these characteristics an advantage.

What to look for when choosing a kettle

Look at the power (1800-2000 watts is enough 2400 watts – a lot can regularly fly the “tubes”, although the water boil faster); evaluate how convenient and safe the cover is opened and whether it requires effort; pay attention to the shape of the spout (should be reasonably sharp, without strong bend downward); the manufacturer of the controller or of the contact group (Strix or Otter from UK, usually marking is on the bottom of the device); body weight – imagine that the pot is full. Please note for marking compliance safety standards: Rostest of the Russian icons, European REACH (regulation on chemicals of the European Union) RoHS (EU Directive on limiting the content of lead, cadmium, mercury, hexavalent chromium, bromidic connections). A very useful thing – the water level indicator, it is not always there, and discover this after the purchase shame.

Удобная крышка - важное условие безопасного использования
Convenient cover – an important condition for safe use

Many people ask: how to choose a kettle that he began to leak? Alas, no way this happens is either the result of marriage, or a consequence of bad maintenance of the device, when the scum is not removed and eventually leads to a “depressurization” of the junction of the bottom and hull.


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