Alfa Romeo gets new strategy, the 4th in nine years
Posted on 31-10-2013 at 17:57 by CasperH – 77 Comments”
It does not go well with Alfa Romeo, we know that for a very long time. Fiat Group CEO Sergio Marchionne has now officially announced that there will be again a different strategy to come to be the brand on top of it.
Alfa is struggling but is still not the top. The Alfa Romeo 4C today for the first time by a Dutchman tried, but the total delivery is going to be a lot slower than hoped. In the United States, the 4C is not before the summer of next year on the roads appear for the end of this year was promised to the Americans. It is just another delay in a return to the American market, customers are there to just enjoy cycling. Also it is still not clear whether the 4C in the USA is going to be sold through the 70 Maserati dealers or the 210-Chrysler-Fiat dealers that the country has. Last Wednesday, reduced Fiat Group’s full-year sales forecast due to bad persistent losses in Europe and declining sales in Brazil.
Next spring he will therefore, a new five-year plan reveal for the Fiat Group and Chrysler. Uncle Sergio sees a key role for Alpha in the revival of the Fiat Group, which includes a new rear – and four wheel drive platform has a key role to play. This platform is currently developed by a small team of engineers who report directly to Alfa & Maserati CEO Harald Wester. The platform would be not only for Alpha but also for Dodge (Challenger and Charger) and Chrysler (300) models have to be used. Alpha wants with this platform four new models to the market: the Giulia sedan and wagon, a large sedan and a mid-size SUV. Thanks to this platform must be Alfa Romeo to fight with Mercedes and BMW. Unfortunately, we have the first new car on this platform was built to be still to wait: at its earliest in 2015 or 2016 we will see a successor of the Alfa 159 in the form of the new Giulia.
Marchionne is expected at the end of april 2014 with the reveal of the first quarter on that year, more details to be able to give about the reform of Alfa Romeo. Or useful for the fourth time in nine years a long time to implement? Maybe not, but in 2010 announced strategy to ensure that Alfa Romeo 500,000 cars per year would go to sell in 2014 is just not fully achieved. Alpha stated to the expectations in 2011 to 400,000 in 2012 to 300,000, but that last goal is all but feasible: last year sold Alfa Romeo 102.000 cars.
Autoblog would Autoblog have not been as we the plan not been intercepted, would have:
Sad but true: it looks, with this announcement feel even worse for Alfa Romeo than it already did. What do you think? Is Sergio Marchionne still the man to take the brand to revitalize or can they last better out of the workforce rockers?