The cd-player in cars will but not extinction

Posted on 26-01-2015 at 15:56 by Ricardo – 83 Comments”

And there is a good reason for that.

Since the 2015 is gets no-one in his head to audio equipment with a cd-player to buy for home. The disc of polycarbonate is being replaced by smarter muziekdragers. First by the iPod and similar MP3 devices, followed by phone, followed by streaming services such as Spotify, Deezer and in the US – Pandora.

Meanwhile, in the automotive sector

And in cars? Yes, also there is the cd player on his return. Ford stopped there in 2011, Renault will follow in 2013. And there are more brands that all say farewell taken of the physical disc. In short, the cd is the same fate as the 8-track tapes and cassette tapes: a slow death. Yet it was in 2014, 83.4% of all cars sold have a cd player, according to data from WardsAuto.

Something that is completely contrary to the expectations of analysts. As predicted Siemens in 2007 that the cd in 2015 would not exist in the automotive world. Wrong. The cd player is no more to disappear, since the peak in 2005 was with a installatiegraad of 93,7%, and since then only decreased. But since about 4 to 5 cars can be supplied with a -subtle-integrated cd-player it is still not out of the interiors disappeared.

To answer the question why there are still so many cd players are provided, while the tech savy generation (18-34) all streams, and cd’s only used as a spare frisbees and coasters, to paraphrase, we analyst John Canali: cd-players disappear only as the baby boomers disappear. Since that is still the largest target group is which new car to buy. And the semi-old farts in their 2 Series Active DeanMartin love their cd’s.