Mistake: BMW-ambassador Katie Couric show Audi to drive

Mistake: BMW-ambassador Katie Couric show Audi to drive

Posted on 30-01-2015 at 12:20 by Dizono – 50 Comments”

Katie Couric
Prior to the Superbowl-weekend caused the lead from the BMW advertising of turmoil as she admits, is actually something else for the door.

Traditionally, we see in the break of the Superbowl, the most important sporting event in America, the most fantastic claims in the past. Neither the time nor money will be spared to the souls of the consumer to win. Car manufacturers do like to do our bit and also BMW this year has a lot of dollars walk spreading to the electric i3 to to promote.

In the advertising (of course, to see Autojunk.nl we see first Katie Couric and Bryan Gumbel in 1994, wondering what the internet actually is. Then we go back to the present and we see Couric and Gumbel in a i3, wondering what that really is. BMW wants the i3 is just as important to make it seem like the internet, but Couric seems to genuinely have no idea what BMW is: in an interview (just scroll to 2:35) about her role in the Superbowl-advertising gives them self an Audi for the door. In fact, she has for the advertising never been in a BMW driven. Auch. Does Audi itself, in any case, not more the bitch to hang out.


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