“Everybody dies, but I will remain” — the head of Apple, Intel, Dell and NVIDIA on the future of the industry
The past month we remember the multiple statements “predskazamusov” from the computer industry: many bosses have dared to prophesy the death of tablets, laptops, computers, or even something in the near future. Made such statements, ponyatnee, not on the basis of a deep analysis of the near future, but just to praise their products and, if possible, to make fun of a competitor.
First of all, to throw oil on the fire decided gendir Apple Tim cook, who first criticized the hybrid devices and has assured journalists that the unification of iPad with MacBook’s not going to happen. Say, for example “stupid” Microsoft Surface Book should be clear to everyone that the tablet and the laptop can only be good as separate devices and not processors.
And personal computers, cook and even predicted a quick death — because “today they are useless”, and powerful tablets will soon replace computers and laptops and overnight. However, Apple CEO immediately made a reservation that the Mac is a completely different device, and perish exclusively Windows-based PC. It appears that the “Olivier” will cease to cook, and will survive only “meat salad with mayonnaise”. Well, of course, that’s exactly what will happen.
Head of NVIDIA Jensen Huang is confident that while laptops remain the championship in CPU and gaming power — they will not die
By the way, analysts from Gartner have investigated and interviewed the 19 thousand people in the USA, Brazil, China, France, India and England. Now, from this army of the respondents only 2% are ready to replace your PC to your tablet. Can you part with a classic for a hybrid laptop tablet with keyboard ready every fourth. It is possible that soon laptops without the possibility of transformation becomes a rare species.
Experts argue: or tablets with keyboards will disappear as a class, or will become the main substitute of computers and laptops
Hardened fan to criticize Apple and their CEO’s assumptions about the post-PC era is traditionally considered Mail Dell — the head of the American computer company named after himself. In November he noted that he did not know how to understand statements about the decline of computers because if the first company would sell 180 million PCs a year, now, during the so-called decline, sales reached 300 million
But the head of NVIDIA Jensen Huang believes that the laptops will not die out even at the expense of its cool gaming potential, especially because the company not so long ago were able to “pack” the desktop GeForce GTX 980 in the form factor of the laptop. Processor giant Intel also believes that the laptops-transformers and gaming desktops/laptops — the only class of computers, where we can expect at least some growth.
The leaders in the market of gadgets in Russia and the world — experience the difference
It seems that the category “we have not so, as everywhere else” threatens to become a regular in the analysis of events of the month. Take a picture with statistics of sales of tablets and laptops abroad and in Russia: only in the list of leaders found that “globally recognized” brands as DEXP, Irbis, Oysters and Digma. The sight is funny and sad at the same time. And still, tablets in Russia love is much more than notebooks: if “comp” dropped in sales was 45.5% and sold 1.2 million for the quarter, the tablets lost a total of 14.9% dynamics of sales and has sold over 2 million copies.
The global tablet market in Q3 of 2015 (according to the Agency IDC)
The Russian tablet market in the 3rd quarter of 2015 (according to the Agency IDC)
But 5.5% of Windows-tablets in the number of sales versus 3.8% of all iPad is a little hyperbolical, but the trend on the world market, iOS owns 22% of the tablet PC market, and Microsoft Windows retains 10%. Researchers at Strategy Analytics predict that these two rivals are almost equal market share in 3 years. And smartphones running Windows Phone in Russia, we recall, loved even more than the iPhone, so the Russian division of Microsoft definitely deserve a quarterly bonus.
In the global market we see more than a fair balance of leaders and even some semblance of optimism when it comes to sales of laptops: for example, Trendforce analysts missed the number of mobile PC sales by as much as 11.1 percent. To the chart below, you can add that most increased sales of Apple notebooks (19.8% of increase), Dell (18.3%) and Lenovo (11,1%), while the ASUS laptops (-15%), Toshiba (-24,3%) and Samsung (-24,8%) are buying less compared to last quarter.
The leaders of the notebook market believe that all will be bad, but “catching up”, on the contrary, are optimistic
Thus above table, sales of laptops have the “pessimists”, and optimistic forecasts are heard from the representatives from the second half of the leaderboard. For example, HP once again complained that the free upgrade to Windows 10 great spoiled them sales (abroad “to reinstall Windows” to the new version as easy as in Russia, not released) that during the period when the company decided to split into corporate and consumer division, very annoying. The head of the company Acer, which IDC analysts attributed the imminent closure of the PC-unit (only for the year the profit of the company fell by 3.5 times), dismissed all the pessimistic assumptions, and assured that to reduce costs, the staff, of course, have to reduce, but the withdrawal from the Acer PC market cannot be and speeches.
Global PC market in the 3rd quarter of 2015 (according to the Agency TrendForce)
The Russian PC market in the 3rd quarter of 2015 (according to the Agency IDC)
And CEO Asustek Jerry Shen and even promised reporters that the company will become a leader in sales for corporate and consumer laptops already in 2017. Supposedly, the series of ZenBook and ROG gaming machines are becoming increasingly popular, and in 2016-m ASUS will provide a more affordable alternative Microsoft Surface, and things will go even better.
It used to be better: Windows 7 and iPad 2 — the most popular of its kind
Microsoft’s efforts were not in vain — today installed Windows 10 on every tenth compatible PC, and soon will be equal with “timeless classics” Windows XP and OS X in popularity. Now this system has become the third most popular “OSes” in the world and, it seems, will soon take Windows 8.1 the title of “silver medalist”.
But before the popularity of Windows 7 it will have to grow a hell of a time: with a market share of around 50% market share of all PCs and aggressive-conservative audience under the flags of “I is fine” Win7 yet another system-a long-lived, and will continue to lead in the statistical summaries.
Windows 7 — each second computer of the world
And such problems with the implementation of new products pursue not only Microsoft: the most popular Apple tablet is still the iPad 2 — the model five years ago. Fat even new versions of iOS and all sorts of incompatibility of software and games is not able to reseat the customers in a more productive tablets. This is mount manufacturers gadgets — race characteristics have led to the fact that in a short time buyers got suitable for all scenarios of operation of the device that do not want to update.
New month
Xiaomi
MiPad 2
Newcomers to mobile technology when looking at the name of the tablet are wondering “what is this little known Chinese?”, but in reality it is a very popular in Asian (and not only) market “iPad mini killer”, now in the second generation.
MiPad is the first generation we remember a very powerful Quad-core platform NVIDIA Tegra K1, plastic housing, high-quality 7.9-inch Retina-like display and adequate price tag — even today it costs 13-15 thousand rubles, while for the iPad mini 3 in a similar configuration are asking for 8-10 thousand more. White mini iPad 4 with 16 GB memory, by the way, will cost you 17 thousand more.
However, MiPad and today is not the same — new changed hardware platform and now it is unclear which model from two generations of the tablet Xiaomi to prefer.
Xiaomi MiPad 2
The advantages of the model:
- clear 7.9-inch display with a resolution of 2048×1536 pixels
- new Intel Atom x5-Z8500 — a cross between a Snapdragon 808 (LG G4) and 810 (Sony Xperia Z5) power
- metal case (finally!)
- quick charge USB port and C — they are the future
- version with Windows 10 (instead of Android 5.1.1) on Board
The availability and sale date:
available to order in China from November
Competitors:
Apple iPad 4 mini, Samsung Galaxy Tab S2 8.0
Price:
from 999 yuan (~ 10,500 rubles)
Earlier it was rumored that Xiaomi will no longer produce tablets, but, apparently, Intel is working with Microsoft great make a deal with the Chinese, so exotic in Intel Atom hardware platform and version of Windows 10 does not have to wait long.
However, even “on paper” the new product is full of flaws. First, no you 3G, 4G, and GPS — computer-notebook the origin of the processor. Secondly, support for memory cards with some fright was amputated in the new generation of tablet. For Android tablet, in principle, enough for 64 GB, and Windows 10 is its ability to install computer software/games memory just would not be superfluous. But amid the gloom, which is selling today on the Russian showcases for 10-15 thousand rubles, MiPad 2 just “candy” and definitely a decent option for anyone looking for a compact alternative to Apple’s iPad mini.
Dell
Inspiron 5000 and 7000 series
If ultrabooks and other transformers are pretty boring, every announcement of available laptops great event. In November, Dell has updated its popular Inspiron and in addition to standard mass models presented gaming laptop in the case of “state employee”.
Dell Inspiron 7559
Advantages of models:
- latest Intel the item has been added — now also available in laptops
- only Core i3, i5 and i7 processors — without “garbage” tablet Pentium and Celeron
- complete with HD and Full HD displays
- up to 16 GB of RAM and 1 TB HDD in the original equipment
- the combination of SSD and HDD + GeForce GTX 960M with 4 GB of VRAM in top-end performance
The availability and sale date:
on sale in Russia since December
Competitors:
HP Pavilion 15-ab200, MSI GE62 Apache 6QC
Price:
Inspiron 15 — price has been 56500 rubles, Inspiron 17 — 51000 rubles, Inspiron 15 (gamer version) — from 70 thousand rubles
Detailed information:
Dell has introduced in Russia, the Inspiron line of notebooks on the basis of the item has been added
It is very difficult to be an American company in Russia in 2015 — the representatives of Dell is a bit shy to announce the price tags on new items that are tied to the rate native to the US dollar. But I have come to terms with the fact that cheaply and efficiently will be gone — if the laptops based on the old Core i3/i5 even hardly fit in 30 thousand rubles, the new model has risen as much as the ruble fell against the dollar and now cost from 50 thousand.
The new laptops have enough nice features — ergonomics, convenience of the keyboard, the build quality and ease of upgrade/repair Inspiron has always been good, and the new models are also quite fast. To its credit, Dell should be noted that they do not bundle laptops obviously inhibiting tablet AMD E1 processors or Intel Celeron N, as they like to do for Lenovo, HP and, sometimes, ASUS for a beautiful price tag. By the way, the competitors on the basis of the same chips the item has been added would not be cheaper.
Dell Inspiron 5559
But a fast CPU (even a younger version with Intel Core i3-6100U will work not worse than the ultrabooks of the past years) are not supported by explanatory graphics (in games “building-in” Intel HD 520 and “discrete” M335 Radeon R5 will be equally not convincing), and the game modification 7559 Inspiron with its price tag invade a purebred gaming notebook — the MSI GE62 6QC same with the same video card already offers Quad (not low voltage) processor, far more useful in games. See “ustakanitsya” whether prices in the near future, because in the Russian realities of the budget laptops on the basis of the item has been added destined for a hard life.
Samsung
The ATIV Book 9 Pro and ATIV Book 9 Spin
After a year ago, Samsung decided to abandon the production of notebooks in the European market, news about Korean laptops was to do very little. However, the Koreans not only did not cease to produce models in the domestic market, but has announced just two new items in November 2015: classic laptop (Pro) and transformer (Spin).
Samsung ATIV Book 9 Pro
Samsung ATIV Book 9 Spin
The advantages of the model:
- 15.6 inch display at 3840×2160 pixels at 3200×1800 on a laptop and the 13.3-inch diagonal tablet
- Intel Core i7 the item has been added (6700HQ in the laptop and 6500U in the transformer) — “the juice” among mobile processors
- the GeForce GTX 950M in the laptop — will that play in Full HD
- USB port C (ATIV 9 Pro) to connect with new gadgets and fast charging
The availability and sale date:
on sale from December
Competitors:
9550 Dell XPS 15, HP Spectre 13 x360
Price:
ATIV Book 9 Spin — $1400 (~ 95000 roubles), the ATIV Book 9 Pro — $1600 (~ 108000 rubles)
Their skills Samsung still has not lost: the novelties promise to be thin, high-quality, beautiful and powerful — even the high price of this background, not really outraged. And alarming is that the claimed autonomy: “up to 6.5 hours” for the 15.6-inch model is impressive not hurt, like “up to 7 hours” for the transformer. We’re well aware that “to” means “the maximum that will squeeze”. Let’s wait for news about how much can lend a flagship Samsung actually — and, in principle, no restrictions to purchase those cool models abroad we have.
ASUS
N552 and N752
Today for some reason it is considered that powerful laptops standard dimension need or gamers (who crave red-black case and other war paint), or severe professionals working with graphics or video (which are available for a hefty and heavy mobile workstations). Others are free to buy ultrabooks for “fat-free” processors without discrete graphics, or settle for an intermediate options as gaming Dell above.
One of the few manufacturers that still produce “just laptops” remains with its ASUS N-series. In November, the Taiwanese manufacturer has produced emergency update to its multimedia models that now work on the new hardware.
ASUS N552
ASUS N552
The advantages of the model:
- Quad core CPU Core i5-6300HQ and Core i7-6700HQ — not for the sake of economy, and capacity for
- the 15.6 or 17.3 inches with a resolution from 1366×768 to 3840×2160 to choose
- HDD up to 2 TB or SSD up to 512 GB, 8-16 GB of RAM
- graphics GeForce GTX 950M or 960M
- new USB 3.1 C and Bang & Olufsen audio system
The availability and sale date:
not declared
Competitors:
HP Envy 17-n100, PE60 MSI 2QE
Price:
not declared
Detailed information:
ASUS introduced the laptop N552 and N752 entertainment
It’s not very subtle (maybe compared to gaming models) laptops, and cool autonomy they can not boast. But the N-series ASUS today worthy of the title of substitute of desktop in full and get a universal fit for games iron at a more affordable price, few will refuse.
GIGABYTE
Aorus X3 Plus
The Holy place is never empty — in shelf compact gaming notebook arrived. Gaming laptop GIGABYTE will compete with the recently released MSI GS40 — both models offer a “full stuffing” in the 14-inch casing.
GIGABYTE Aorus X3 Plus
GIGABYTE Aorus X3 Plus
The advantages of the model:
- 13.9-inch IGZO display with a resolution of 3200×1800 pixels
- powerful chetyrehjadernyj Core i7-6700HQ
- graphics GeForce GTX 970m graphics with 6GB video memory
- up to 1.5 TB on the SSDS (!)
- powerful stereo speakers, USB connector C
- modest size (22 mm, 1,8 kg of weight)
The availability and sale date:
on sale from November
Competitors:
GS40 MSI, Razer Blade 2014
Price:
from €2000 (~ 147000 rubles)
Of course, to 13.9 inches instead of 14 here for marketing effect — GIGABYTE thus avoided competition with MSI and have already called the most powerful Aorus X3 13,9-inch laptop. But even without these tricks the new impressive power — to stuffing no reproach. Such a treat is expensive (especially laptops GIGABYTE in Russia and without that is not common), but then that model-the champion, the encyclopedia “computer technology” in a compact body.
Teclast
X16 Power
If modern tablets still seemed to be “goners” with weak iron, pay attention to a product authored by gloomy Chinese genius Cube — a new model of this little-known in Russia brand definitely deserves attention in terms of price and performance.
Teclast X16 Power
The advantages of the model:
- 11.6-inch Full HD display
- keyboard to turn tablet into a laptop
- 8 (!) RAM as in desktop PC
- the most powerful Intel Atom (x7-Z8700) new generation
- Windows 10 and Android 5.1 in a single device
The availability and sale date:
on sale from December
Competitors:
Dell Venue 11 Pro, Lenovo ThinkPad 10 2, Sony Xperia Z4 Tablet
Price:
from $350 (~ 24,000 rubles)
Teclast is a company that still sometimes “kosyachit” with the release of advanced electronics, therefore, relying solely on impressive features are not worth it. But technically it’s a very cool tablet with impressive features, and to buy similar on advanced, for example, Lenovo now have to part with twice the money.